Assan Solutions • Official Brand Hub
Brand Identity & Design System
Specifications for the official Assan Solutions AS monogram, color system, typography, and visual standards across web, product interfaces, and documentation.
Primary Mark
The Official AS Monogram
Flat, two-dimensional, and structured for maximum clarity across digital interfaces, business documents, and marketing collateral.
Transparent Logo (Primary)
Used on light backgrounds, documents, invoices, and proposals.
Navy Background Usage
Used on headers, footer sections, and dark application layouts.
Mandatory Logo Guidelines
Color Palette
Balanced & Professional Enterprise Colors
Our palette establishes instant trust, clear visual hierarchy, and high accessibility across software interfaces and corporate communications.
Primary Navy
Headers, navigation, footers, primary text, dark backgrounds
Primary Blue
Call-to-action buttons, active links, primary highlights
Light Blue Accent
Icon backgrounds, badge highlights, soft hover states
Pure White
Page cards, primary surface backgrounds, high contrast text
Light Background
Page canvas, section backgrounds, input fields
Typography Standard
We pair clean modern sans-serif fonts to balance technical precision with approachable readability.
Manrope (Bold / Extrabold)
Used for page titles, section headers, hero headlines, and company branding.
Inter (Regular / Medium / Semibold)
Used for paragraph text, form inputs, data tables, and application navigation.
Brand Voice & Tone
Our communications are grounded in practical engineering realities.
Clear & Direct
We explain software capabilities concisely without technical jargon or buzzwords.
Reliable & Professional
We focus on stability, uptime, operational cleanliness, and long-term support.
Honest Positioning
We avoid exaggerated claims like 'Revolutionary' or 'World's #1'. Instead, we highlight measurable business efficiency.